Chief Marketing & Storytelling Officer

New York, United States Full-time

Summary

Color Of Change is building a new, effective strategy for changing the rules society lives by and ending the injustices Black people face.

As the nation’s largest online racial justice organization, we are action-driven at our core: enabling our members to respond effectively to injustice in the world around them, and manage their political lives. We make Black people and our allies powerful enough to end practices and systems that unfairly hold Black people back, and champion solutions that move us all forward: in politics and culture, in the work place and the economy, in criminal justice and community life, and wherever racism exists.

Driven by the collective action of our more than one million members, our strategic campaigns and long-term initiatives move decision makers in corporations and government to create a more human and less hostile world for Black people in America.

The Director of Media and Storytelling will lead the execution of the Color Of Change brand strategy and content strategy, translating and advancing our values, vision and efforts across a broad set of national influencers and grassroots activists. The Director will be responsible for supporting efforts across the organization to deliver on our main promise: provoking the level and frequency of action from our members and allies that will force target decision makers to take action, and thereby achieve real world impact and lasting, systemic change.

Reporting directly to the Executive Director, and collaborating with other senior leaders, the Director will have lead responsibility for brand management, strategic content development, content distribution, and high-level media relations. The Director will also oversee the director of the Color Of Change Hollywood Culture Project, an initiative designed to change the way Black people (and the issues we care about) are represented in entertainment media, and to effectively leverage cultural influencers in support our campaigns.

This is a full-time position located in New York, NY. For more information on Color Of Change, please visit www.colorofchange.org.

 

Candidate Profile

The Director of Media and Storytelling will possess the following attributes and competencies:

Passion for the Mission

The Director will have a demonstrated passion for the mission of Color Of Change and a personal commitment to furthering the goals of the organization. S/he will believe strongly in the ability of grassroots efforts – particularly member-driven strategic, collective action – to change the course of history. S/he will also share the organization’s commitment to racial justice: building real leverage and power for Black people in the domains of politics, industry and culture.

Strategic Marketing Expertise

The Director will be an experienced leader in the field of marketing with a curious mindset, creative savvy and a high level of strategic horsepower. A natural storyteller, this leader will have a proven ability to translate and advance Color Of Change’s initiatives across a broad spectrum of media channels. The Director will be laser-focused on maximizing strategic opportunities for Color Of Change: exercising a deep understanding of how to leverage content and storytelling to spark member action and growth, influence the media environment, and then leverage that media environment to move decision makers.

Building Relationships and Using Influence

The Director must be able to establish and maintain strong and productive relationships internally, and with a variety of external constituencies: potential funders and our Board of Directors; ally organizations and influencers in the field; creative and content partners; and the media generally. S/he will be a charismatic, high-energy leader who can serve as a compelling ambassador for the organization across a variety of audiences. The Director will understand the importance of increasing the power of the organization broadly and be adept at positioning Color Of Change as a force to be reckoned with.

Strategic Leadership and Management

The Director will be a strategic leader who will help set and execute a vision for the organization’s next chapter. S/he will work with internal and external partners to develop a strategic approach and provide ongoing counsel for increasing impact. S/he will also build and retain a talented team, which s/he will manage effectively to implement strategy, achieve target goals and create new opportunities for impact.

 

Qualifications

We don’t like to insert a long list of “must haves” here. What we know is that this is not a traditional communications role with a main focus on PR. We are looking for a creative and strategic leader with vision and insight, recognizing that person could come from a range of marketing and content backgrounds.

Some or all of these will likely be found in the ideal candidate’s background:

  • Digital marketing, brand management, narrative and framing strategy, campaign support, creative direction, content planning and partnership experiences;
  • Experience with both organic and paid social media brand-building and call-to-action strategies;
  • Experience working with creative talent, and a portfolio of creative work and content development across a range of engagement-driven purposes, channels and formats;
  • Proven ability to produce sharp, engaging writing for speeches and presentations, on a range of racial justice and social issue topics;
  • Experience managing media engagement for both rapid response and long lead stories;
  • Highly strategic mindset, including strong instincts and a demonstrated ability to identify media moments and opportunities, and to develop, execute and deliver on plans for growth;
  • Strong organizational and financial management skills and excellent budgeting and planning skills;
  • Highly developed relationship-building skills and an ability to positively represent the organization to a variety of stakeholders;
  • Excellent oral and written communication skills, reserves of energy, a good sense of humor and a contagious enthusiasm;
  • Comfortable with public speaking and presenting to groups along with an ability to inspire audiences around a common mission or set of powerful ideas.

 

About the People of Color of Change

Color Of Change is a high-impact, collaborative team of activists committed to making justice real for Black people, and passionate about designing strategic, creative and winning campaigns. We are powered by our membership, and an ever-expanding, innovative team – in New York, Oakland, Hollywood and Washington, D.C. with experience in strategy, organizing, media, technology and organizational growth

We believe in racial justice, we believe in Black brilliance, we believe we should leave no one in silence. We are a Black-led organization with a powerful multi-racial team, made stronger by our ability to collaborate and leverage our diversity across gender, age, upbringing, education, talent and life experience. We are committed to high standards, high impact and working with deep respect for one another, our members and our partners. Until justice is real.

 

Compensation & Benefits

Salary is competitive and commensurate with experience.

 

 

CONTACT

Color Of Change has engaged Koya Leadership Partners to help in this hire. Please submit a compelling cover letter and resume to Erin Reedy here.

This is a full-time exempt position. Color Of Change is an equal opportunity employer with a strong organizational commitment to respecting differences of all kinds. Color Of Change prohibits unlawful discrimination against any employee or applicant for employment based on race, color, religion, sex, gender identity, age, national origin, genetic characteristics, disability, status as a special disabled veteran or veteran, marital status, sexual orientation, sexual identity or any other basis prohibited by law. In that spirit, we strongly encourage applications from people of color, persons with disabilities, women, LGBT applicants and others that will contribute to the diversity of our staff.