Director of Social Media & Content

New York, NY, Washington, D.C., Los Angeles, CA, or Oakland, CA | Marketing & Storytelling | Full-time



Color Of Change is the nation’s largest online racial justice organization. We help people respond effectively to injustice in the world around us. As a national online force driven by over 10 million members, we move decision-makers in corporations and government to create a more humane and less hostile world for Black people in America. We move members from analysis to action on crucial issues so that we can build the Black political power necessary to transform the written and unwritten rules of society. Color Of Change was founded in 2005 in response to the realization that during the crisis caused by Hurricane Katrina, as Black people were left stranded on their roofs to die, no one was afraid to disappoint Black people. When the government, media, corporations, and other decision-makers are not afraid to disappoint Black people, Black communities are negatively impacted and cannot move forward.


The Marketing & Storytelling team creates and leads the brand and content strategy necessary to translate and advance Color Of Change’s values, vision, and efforts across a broad set of national influencers and grassroots activists. Through various platforms and mediums, the team is responsible for supporting efforts across the organization to deliver on our main promise: provoking the level and frequency of action from our members and allies that will force target decision-makers to take action, and thereby achieve real-world impact and lasting, systemic change. The team is also responsible for brand management, strategic content development, content distribution, and high-level media relations. Central to the Marketing & Storytelling team’s work is Color Of Change’s Hollywood Culture Project, an initiative designed to change the way Black people (and the issues we care about) are represented in entertainment media and to effectively leverage cultural influencers in support of our campaigns.


Working with the Chief Marketing & Storytelling Office (CMSO), the Director of Social Media & Content will be responsible for driving our values and messages to a broad set of strategic targets among national influencers and grassroots activists. The Director will lead and collaborate on brand management, narrative development, production of creative content, and management of media relations.

The ideal candidate is a leader who:

  • Thrives in a fast-paced, collaborative, digitally native organization;
  • Has a vision for how grassroots power can influence important, far-reaching decisions on issues that disproportionately impact Black communities;
  • Has direct experience building and managing a brand;
  • Has successfully executed data-driven, multi-channel campaigns; 
  • Is a team player and proven manager, able to inspire both staff and external consultants;
  • Shares our commitment to amplifying the voice of Black Americans in politics, entertainment, and industry;
  • Has a finger on the pulse of the communities we lift up, able to leverage cultural trends to generate enthusiasm, growth, and real power, and be able to convey this information through various digital media platforms.


Social Media Management & Brand Awareness (45%)

  • Develop, oversee, and execute a multi-year social strategy to grow Color Of Change's following and influence in the digital space using the organization’s existing and forthcoming digital and offline channels and networks.
  • Ensure quality and consistency of brand identity, narrative, tone, and personality across all channels.
  • Optimize Color Of Change’s digital properties for search and user experience across all channels (website, social media, email, mobile, video, print, podcast, and in-person).
  • Develop partnerships with individuals and institutions to drive Color Of Change’s social media presence and brand toward new audiences, platforms, and opportunities.
  • Guide development of content to support the Chief Marketing and Storytelling Officer, Senior Director of Communications, and other senior staff efforts to amplify Color Of Change’s thought leadership.
  • Inform internal stakeholders and the larger organization on the best digital and social strategies for each new campaign, initiative, and project 

Narrative Development and Change (20%)

  • Working in partnership with the Color Of Change Campaigns team and Hollywood Hub, develop content and communications strategies to challenge damaging practices and policies and shift the national conversation on key issues-- leveraging partners, research, and other capacities to create change.
  • Continually evolving our story and capacity for powerful, strategic storytelling, while taking into consideration the growth of the organization and changing political and social realities.
  • Proactively shape the public’s understanding of Color Of Change, racial justice, Black leadership, and other core concepts.

Media Engagement (15%)

  • Ensure Color Of Change campaigns win in the news cycle, creating the right attention for the issues.
  • Lead on crisis communications, in consultation with the Chief Marketing & Storytelling Officer

People Management (20%)

  • Manage and evaluate staff and other partners, including creative vendors, research partners, marketing partners, cross-channel distribution and collaboration partners, and any others who help us advance our agenda.


We don’t like to insert a long list of “must-haves” here. What we know is that this is not a traditional PR or communications role. We are looking for a creative and mature leader with vision and insight, recognizing that person could come from a range of backgrounds. 

Some or all of these would be great to see in the ideal candidate’s background:

  • Digital marketing, social media management and strategy, brand management, creative direction, and partnership experiences;
  • Experience with organic and paid social media strategies and campaigns;
  • Prior experience working in product/app development, podcast production, and user experience optimization;
  • Experience working with creative talent, and a portfolio of creative work and content development across a range of purposes, engagement channels, and formats;
  • Experience with strategic narrative development – including sharp, engaging writing for speeches and presentations – on a range of racial and general social issue topics;
  • Experience managing social media engagement for both rapid response and long lead campaigns.
  • Experience leading and managing a team 


Click the "Apply for this position" link and submit a resume and COC-specific cover letter


The salary for the Director of Social Media & Content position is $110,000/year. This is a full-time exempt position. Color Of Change also offers a competitive benefits package.

Color Of Change (COC) is an equal opportunity employer. COC prohibits unlawful discrimination against any employee or applicant for employment based on race, color, religion, sex, gender identity, age, national origin, genetic characteristics, disability, status as a special disabled veteran or veteran, marital status, sexual orientation, sexual identity or any other basis prohibited by law.